Digital Marketing

Digital Marketing

Most businesses, be they small, medium or large, seek to increase their reach beyond where they are physically located using digital marketing.

It helps business houses of all types to reach out to both existing and prospective customers. Digital marketing does not compete with traditional marketing, but only complements it to bolster your organization’s overall marketing efforts.

As the number of people using computers and mobile phones is exponentially growing, you need to invest more in digital marketing. After all, they are spending more time online than they did before.

Prodevbase Technologies helps you leverage digital marketing to help your business gain more revenues by branding your goods or services. It possesses the expertise to effectively use the methods mentioned above to reach your target audience. Our company also helps you understand who your future customers are likely to be.

Digital marketing entails tapping Google, Bing and other search engines, social media channels, such as Twitter, Facebook, LinkedIn, and Instagram, among others, search engine optimization (SEO), pay-per-click (PPC), search engine marketing (SEM), website designing, online reputation management (ORM), lead generation, online public relations (PR), local marketing, email marketing, etc.

Search Engine Optimization(SEO)

With SEO, traffic is organically attracted to your website through search engines when users search naturally. SEO employs strategies, methods, and approaches to boost the number of visitors to a website as it increases its ranking placement in the search results page of a search engine, such as Google, Bing, and Yahoo, among others.

As most users prefer to visit a website that is ranked high on a search engine, that site will have a greater number of visitors. Prodevbase carries out SEO capably to ensure that search engines can easily access your site. Moreover, with our SEO techniques, we relate a search engine’s results to the exact search query of users, drawing more people to visit your website.

Search Engine Marketing(SEM)

SEM involves Prodevbase’s intervention to draw visitors to your website through ads purchased by you on search engines. PPC is also a part of SEM, our strategy involves preparing tailored search strategies so that you get tangible results. In SEM,researching, submission and strategic placement of a website within search engines are done to obtain increased visibility and grow your paid and/or organic traffic recommendations from search engines. Involved in SEM too are SEO, besides keyword researching, paid listings, competitive analysis, etc. that will direct more search queries to your website.

Social Media Marketing (SMM)

Another digital marketing approach, SMM leverages social networking sites to promote websites so that they attract more traffic. Social media optimization (SMO) is one the vital elements of SMM. SMO is a device with new and organic visitors are lured to a website. SMO makes use of two approaches. One is introducing social media links, such as RSS feeds, to content, and the other is by encouraging action using social media by regularly updating statuses, blog posts and tweets. When you generate content that users share on social networking sites, Prodevbase will help you increase your visibility and to reach out to more number of people.

Social Media Optimization (SMO)

In social media optimization (SMO), online content that is created is shared through social network sites. It makes use of two primary steps. One is creation of content primarily for sharing and use of social sharing tools to enable sharing easily. SMO can only be successful if content is engaging. It is then shared on Facebook, Twitter, and LinkedIn, besides Reddit and Stumble Upon. Prodevbase tells you how to do it effectively.

Web Designing

We offer various brand web design choices and placement methods that you can select for different pages of your website. Our expert designers create a website design, an aspect that also plays a part in attracting new visitors to your site. While designing a website, a process of web development is followed that concentrates on the look, layout, user interface that is friendly for the user so that it catches the attention of more people. For web design, various programs and tools are used to attain a winning look, resulting in more visitors to your website.

Online Reputation Management(ORM)

Studies reveal that reviews posted online by other users make an impact on customers today. We help you control what your audience sees through our advanced online reputation management services. Prodevbase employs a strategy of forming or improving the way the brand of a business is recognized on the Internet. When your business has a good standing online, people will readily buy your products or services. At the same time, your rivals or detractors may try to tarnish the image of your business by pushing negative content, such as viral videos. With ORM, we will also soften the effects of negative campaigns against your business.

Online PR (public Relations)

Online public relations play a crucial role in improving your presence online. With Prodevbase’s technical know-how, you will be able to improve your online presence.
A very cost-effective marketing strategy for a business, it works when various activities, such as blogs, events, news, online reviews, online press releases, etc., of your company are highlighted properly on your website. Prodevbase knows how and where they should be placed on your site so that your site visitors cannot miss them.

Local Marketing

In the last few years, local marketing has become vital for the overall digital marketing strategy. Since we are adept at this process, we will help you target prospective customers in any particular part of the world. For a business whose operations are restricted to specific areas, it does not make sense to vie with larger businesses that operate on a larger scale or in different geographic locations. In such a scenario, it needs a marketing strategy that targets customers who are on the lookout for a specialized business in a particular area. Prodevbase identifies local marketing approaches based on the trends in those specific areas. If the services or products your business provides are not available in a location, it helps you get in touch with local businesses there to gain visibility there.

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